Privacy Policy

1. Information We Collect

Information You Provide Directly

When you contact us or use our services, we may collect:

• Name and contact information (email, phone number)
• Business name and professional information
• Address and location data (if provided)
• Social profile URLs and professional links
• Communication preferences and service requirements
• Any other information you voluntarily provide

Information Collected Automatically

Our website automatically collects certain information through analytics services:

• IP address and general location data
• Browser type, device information, and operating system
• Pages visited, time spent on pages, and navigation patterns
• Referral sources and search terms
• Session data and interaction patterns

2. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

• Providing PR and media relations services
• Communicating about your projects and campaigns
• Scheduling consultations and strategy calls
• Delivering reports and campaign results

Business Operations

• Responding to inquiries and support requests
• Processing payments and managing contracts
• Improving our website and services
• Analyzing website usage and user behavior

Marketing Communications (With Your Consent)

• Sending newsletters and industry insights
• Sharing relevant PR opportunities and case studies
• Providing educational content about alternative investment PR

Email Marketing Consent: We will only send you marketing emails if you explicitly opt-in to receive them. You can unsubscribe at any time using the link in our emails or by contacting us directly.

3. Information Sharing and Disclosure

Service Providers and Subcontractors

We may share your information with trusted third-party service providers who assist us in delivering our services, including:

• Media outlets and journalists (with your explicit consent)
• Design and content creation specialists
• Analytics and website service providers
• Payment processing and scheduling tools

Important: We only share client information with subcontractors under the following conditions:

• You have provided explicit consent for the specific sharing
• We have a written Data Processing Agreement with the subcontractor
• The subcontractor meets our privacy and security standards
• Sharing is necessary to deliver the services you requested

Legal Requirements

We may disclose your information if required by law, court order, or to protect our rights and safety.

We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Third-Party Services

Our website and services integrate with the following third-party platforms:

• Vercel Analytics: Website performance and usage analytics
• Calendly: Meeting scheduling and calendar integration
• Perspective Funnels: Marketing automation and lead management (planned implementation)
• Google Fonts: Web font delivery

These services have their own privacy policies and may collect additional information. We encourage you to review their privacy practices.

5. Data Retention

We retain your personal information for different periods based on the type of data:

• Client project data: 12 months after project completion
• Contact form inquiries: 12 months from submission
• Website analytics: 26 months (Vercel Analytics retention period)
• Marketing communications: Until you unsubscribe or request deletion
• Legal or contractual requirements: As required by applicable law

We retain data only as long as necessary to fulfill the purposes set out in this policy or to meet legal, tax, or contractual obligations.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Universal Rights

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-out: Unsubscribe from marketing communications

GDPR Rights (EU Residents)

• Portability: Request your data in a machine-readable format
• Restriction: Request limitation of processing under certain circumstances
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for processing at any time

CCPA Rights (California Residents)

• Know: Right to know what personal information is collected and how it's used
• Delete: Right to request deletion of personal information
• Non-discrimination: Right not to receive discriminatory treatment

EU/EEA residents also have the right to lodge a complaint with their local Supervisory Authority if they believe their rights under GDPR have been violated.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL encryption for data transmission
• Secure hosting through Vercel with DDoS protection
• Regular security monitoring and updates
• Limited access to personal information on a need-to-know basis
• Secure data processing agreements with third-party providers

However, no method of internet transmission is 100% secure. We cannot guarantee absolute security of your information.

8. Cookies and Tracking Technologies

Our website uses the following tracking technologies:

Essential Cookies

Required for website functionality and cannot be disabled without affecting site performance.

Analytics Cookies

Used by Vercel Analytics to understand website usage and improve user experience. These cookies collect anonymous usage data.

Future Implementation

We may implement additional tracking for:

• Marketing automation and lead scoring
• A/B testing and conversion optimization

We will update this policy and obtain necessary consents before implementing additional tracking. Analytics and marketing cookies are only activated after you provide explicit consent via our cookie banner. You can change your preferences at any time.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by relevant data protection authorities
• Service providers certified under recognized privacy frameworks

Currently, some of our service providers (e.g., Vercel, Calendly) may process data in the United States. We rely on SCCs and other safeguards to ensure adequate protection.

10. Children's Privacy

Our services are intended for business professionals and are not directed at individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will:

• Post the updated policy on our website with a new "Last Updated" date
• Notify you of significant changes via email (if you've provided your email address)
• Obtain your consent for changes that materially affect how we use your information

12. Legal Basis for Processing (GDPR)

For EU residents, we process your personal information based on the following legal grounds:

• Contract Performance: To provide PR services you've requested
• Consent: For marketing communications and non-essential cookies
• Legitimate Interest: For website analytics, business operations, and service improvement
• Legal Obligation: To comply with applicable laws and regulations